Flowers are magical–a statement taken literally in the UAE. The UAE has witnessed a growing interest in flowers lately, breaking from a long tradition. The flower industry in the country has simultaneously competed with the rapid adoption of e-commerce business, which is also on the rise. People in the UAE can now get their flowers quickly and conveniently.
Tradition home delivery services, and in-store flower shops, created the current environment for online flower delivery in Abu Dhabi. The convenience of receiving flowers has brought a lot of opportunities for international players in the sector.
Factors Driving Growth
In the UAE, and most other places in the world, flowers remain an important symbol of love. Indeed, special occasions such as weddings, birthdays, and even religious activities will not miss a flower or two to mark the occasion. Sporting events that have continued to take advantage of UAE’s bustling infrastructure have also created a huge appetite for flowers.
Over the years, the UAE has enjoyed a stable political climate and a booming oil sector that has created a just society. Indeed, such an environment creates a secondary culture where businesses, gift-giving, and other types of celebrations flourish. Flowers have been at the center of all this, making the flower industry a top preferred business in the country.
In the modern era, businesses have quickly sought to fill the gaps of traditional businesses by incorporating technology. People who initially did not have the time to buy flowers from their local florist can easily get their flowers delivered hustle-free via multiple online stores that have set up shop in the country. The blossoming online space that many have quickly adopted has guaranteed that with a simple click, a flower can move to a loved one easily anywhere in the UAE.
Social Media Influence
Influencers in the digital space are also notorious for using flowers to make their work environment look more appealing in the full view of their audience. The impact of this is a rapid preference to use flowers to make home spaces look more engaged. Instagram, TikTok, and YouTube have helped push flowers to more people in the UAE because the apps have become an essential tools for news and entertainment.
The Flower Market Dynamics in the UAE
Since flowers are valued in the UAE, different players have set up shops to cover the demand. Bloom and Bliss is a large player in the country that primarily focuses on delivering flowers to customers. The shop operates an online store, which allows customers to scroll through and order their picks.
Other top players include Flowwow, which has held a steady reputation for quick delivery of a wide range of plant products such as flowers. The company continues to innovate by providing customers with unique designs, which they can alter to fit different occasions.
The UAE has one of the best infrastructures in the world, making flower transport easy. While the infrastructure remains in place to make deliveries easy, other challenges still exist in the business. UAE, is one of the hottest places in the world, meaning florists must handle their flowers in special warehouses that are expensive to maintain and build.
Additionally, flowers wilt quickly and require continuous demand from customers to make the business profitable. In the off-peak season, it becomes a challenge to maintain a bustling flower business.
Express services and increased supply in the peak season are some of the methods used to mitigate risks. While the challenges remain, the cut flower market in UAE will continue to grow in the coming years. Estimates show an average annual growth of about 9 percent, which represents 200,000 flower stems in the country per week.
Bottom Line
Gift giving, a growing economy, and international events that will take place in the Middle East are the recipes of the bustling flower industry in the UAE. The rising online space will continue to work as a catalyst to guarantee that more flowers reach the customer on time.
Your post really made me think. I appreciate the new perspectives you’ve introduced here. Keep up the excellent work!
Your ability to convey information in an engaging way is impressive. Fantastic post!