There is no secret! A good SEO goes through a regular publication of quality content. This is also one of the main tips from Google to develop its activity on the Internet and improve the referencing of its website. Whether you are a startup, a scaleup or an innovative SEOcompany and whatever your sector of activity, the regular publication of content is essential to make you known. Copywriting offers many possibilities to promote your website. Essential to improve its visibility, it consists in creating and distributing informative content with high added value to attract the attention of your target market, but also to convert your visitors into contacts and then into customers.
Know your target audience well
Your content must primarily interest your target market. It must therefore be clearly identified. You must therefore know the habits of your customers and prospects as well as their expectations in order to offer them appropriate content that can attract their attention.
What type of content to offer?
To capture the attention of your visitors, you must answer their questions or provide a solution to their problem. By offering online surveys, studying the questions they ask themselves, reading their comments, you can provide them with relevant information that meets their expectations. Your target audience is your best source for finding content ideas to post (reviews, questions, comments, polls, etc.).
You can offer many types of content:
- Stories and anecdotes
- Expert interviews, survey results
- Guides, secrets, tips…
- New scientific findings, test results
- Mistakes to avoid, dangers, myths
- Comparisons: for or against, before-after, product comparison…
- Explanations: why do this, use that…
- Product reviews
- Events: product launch, promotion…
- Lists: tips, ideas, steps…
The format may vary depending on the information communicated: blog texts, audios, photos, images, videos, computer graphics… It is also desirable not to tire your visitors by always offering them the same type of format!
Also Read: A Brief Guide About Anchor Text Optimization
Benefits of effective copywriting
Copywriting is a very important element for the development of your activity and the improvement of your notoriety. Stakes are critical to your success. Indeed, a good editorial strategy brings you many benefits:
- More traffic to your website
- new prospects
- Recognition in your field of activity
- Better SEO for your site
- Greater interaction with your customers
- The trust of your customers
- Loyal customers
How and where to publish?
Publishing optimized content on your website and blog is one of the best ways to attract traffic. There are, however, other complementary means such as netlinking for example. This technique consists of publishing a guest article with the link to your website on sites or blogs in your theme. When a link, preferably qualitative, points to your website, it will gradually rise in the ranking of search engines. Also, if the theme of the website or blog in question has been chosen, you will be able to benefit from qualified traffic from the site in question.
Posting content on social media is not always taken into account for SEO, apart from Youtube which is owned by Google. It is nevertheless always interesting to use it, in particular to share your content, in order to develop your notoriety and establish your expertise with your community.
Everyone’s an expert in their profession, but not everyone is able to write attractive and SEO-optimized informative content, which is nevertheless essential for developing their business.
To help you in this process, I have created a free guide here: https://seoservicescompany.us/ It will help you target your audience and allow you to gain notoriety.