The realm of mobile apps is a crowded marketplace teeming with competition. For developers, product managers and designers, the challenge extends beyond creating an innovative app. The task also involves ensuring your creation stands out amidst its counterparts, garners user attention, and climbs the popularity ladder in app stores.
This is where the power of astute mobile app marketing comes into play—a tactic pivotal to enhancing visibility, driving downloads, and securing user loyalty.
Mobera Academy provides you with the keys to this kingdom. Their mobile marketing courses are meticulously crafted to help you put theory into practice. They’ll introduce you to the mechanics of mobile app marketing and offer valuable insights into how you can promote your app effectively.
In 2021, Mobera Academy was brought to life by Tarek Reda and Mohammad Alazzeh.
With 12 years of experience under their belt, they’ve successfully spearheaded marketing campaigns for firms in over 20 different industries across the MENA region and Europe. And they’ve been entrusted with monthly marketing budgets that range from a humble $500 to a substantial $500,000.
In addition to providing consultancy services, Reda and Alazzeh have spent more than six years sharing their knowledge through lectures on digital marketing at various training institutions across the Middle East. Their impressive roster of clients includes industry heavyweights like Beam, FARFETCH, Dubizzle, OLX, and Storytel.
Mobera Academy offers two online courses on mobile app marketing.
The Core Masterclass is a comprehensive program that equips learners with a robust foundation in mobile marketing, all from the comfort of their home or office.
It’s enriched with techniques and principles adopted by the most successful brands globally. It is structured into eight modules, including video lessons, Google sheet templates, hands-on exercises, and performance benchmarks.
As you wrap up the course, you’ll need to sit for a final quiz. Once completed, you’ll earn a qualification certificate to showcase your new skills. You’ll also have lifetime access to the course, so you can stay updated on the latest mobile marketing developments.
Mobera Academy offers the masterclass in Arabic too, if it’s your preferred language.
The course covers the following topics:
- Introduction to mobile marketing
- User Acquisition
- App store optimization
- Conversion optimization
- User engagement and retention
- Tracking and analytics
- Strategy and planning
Additionally, there are a few useful templates that are provided alongside the course, like CRO hypothesis and testing, retention framework, and audience maps, among others.
The Growth Accelerator program goes a step further. In addition to the Core Masterclass offerings, it includes three hours of personalized one-to-one consultation sessions spread across three weeks. These sessions provide guidance tailored to each student’s growth needs, answering specific questions and offering expert advice.
Mobera Academy offers bespoke corporate training for your mobile app marketing team.
By getting into the specifics of your business and marketing challenges, they can create a training program that’s a perfect fit to your business goals and requirements. The program will help your team hone their skills in areas such as acquisition, retention, optimization, analytics, and strategy.
If your team prefers the personal touch of face-to-face learning, Mobera Academy can deliver the training at your company’s location. In doing so, they can interact with your staff directly and foster a dynamic classroom-style learning environment.
But if your team is scattered around the world or prefers to work from home, Mobera Academy’s online corporate training sessions can be just as effective. Conducted via Zoom or any video conferencing tool of your choice, these sessions ensure that geography or remote work doesn’t stand in the way of your team’s learning and growth.
Mobera Academy excels as a provider of mobile app marketing courses for these reasons:
- Bridging Theory and Practice
Mobera Academy stands apart with its hands-on, practical learning approach. Its courses are filled with exercises, tools, and templates that help learners implement their knowledge in real-world settings.
- Expert Educators
Mobera Academy is powered by two industry veterans who have years of experience working on mobile app marketing campaigns for high-profile clients.
- Tailored Learning Options
Recognizing each student’s unique learning styles and pace, Mobera Academy offers a flexible learning environment. Whether you favor online, in-person, or on-demand video lessons, they cater to all.
- Thriving Community
Being part of Mobera Academy means joining an active community of learners and professionals. Here, you can engage in insightful discussions about the latest mobile marketing trends, share tips, and learn from the experiences of others.
Mobera Academy isn’t just an educational institution; it’s a launchpad for success in the age of mobile apps.
With robust educational offerings and a commitment to practical learning, Mobera Academy equips individuals and businesses with the skills and knowledge they need to excel in mobile app marketing.
So, if you need help getting your app on the map, Mobera Academy is just the place to get you started.