At the 41st Sharjah International Book Fair (SIBF) in 2022, diplomats will once again emphasize the need for improved communication, understanding, and education as a means of fostering international harmony.
On Day 4 of the conference, in a session titled “Cultural Diplomacy,” conducted by Dubai TV host Manal Al Katib, representatives from the UAE and South Korea discussed topics like soft power and the effects of technology and social media.
The UAE ambassador to the Republic of Uganda, Abdalla Hassan Al Shamsi, stated that UAE cultural organizations are highly active in partnering with various initiatives to strengthen collaboration with their counterparts throughout the world.
The UAE Ambassador stated: “Thanks to Sharjah’s efforts, the Arabic Language Week, presented in partnership with Cattolica University, is now one of the major book fairs in the Arabic language in Europe. In Africa, particularly in East Africa, we have many students graduating with high-tech skills as a result of our activities.
“Creative authorities in the UAE are also collaborating with organizations like Unesco to strengthen cooperation and strive towards a better future for everyone,” he continued.
The Republic of Korea’s consul general in Dubai, Moon Byung-Jun, expressed his happiness that the SIBF had chosen his nation to be the “Guest of Honor” the following year. “Korean dramas, serials, and music are popular all over the world because of the similarities between the socioeconomic structures of Korea and the Arab world. In terms of reading, the younger generation is adjusting to e-books for both education and enjoyment, and I think this trend will continue globally. However, conventional books will continue to have a place in society since paper may help mask feelings.
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