Now that the internet is more accessible than ever in Dubai, the majority of businesses have embraced the importance of promoting their products and services online. And rightly so, since the online market has an even higher reach. However, with hundreds of businesses in the same league for online attention, it can be daunting to stand out in a large crowd.
And especially if you have decided to start a business in Dubai, this state is already flocked with hundreds of businesses. Thus, the competition is at an all-time high. In this blog post, we will mention some different ways to promote your business in Dubai.
From creating a website to making the most out of social media, we will cover the most important topics in the discussion below:
- Create a Professional website
If you want your business to thrive in Dubai, creating a professional website will be the easiest way to breathe life into this goal. In simplest terms, your website is the quickest way to bridge the gap between your brand and potential customers. Thus, it’s important that you make a good first impression.
After all, there are various factors to be mindful of when creating a new website. A good user experience ensures that your website is easy to use and navigate. Your website should be designed considering that your audience should have a seamless experience.
Plus, the brand identity is important to create, as it will make your business stand out in a large crowd of other businesses in Dubai.
- Use Social Media
Luckily, there are countless methods to promote your business in Dubai, with social media being the most effective. Social media helps you target a relevant audience and see how you can cater to their needs. With over 4 billion active users on social media platforms, it is the best marketing tool ever existed on this planet.
And for Dubai, some of the best social media platforms are Instagram, Linkedin, Facebook, and Snapchat. But with social media marketing, it is more important to focus on quality and not quantity. It’s better to have a single and well-managed social media account on each platform.
- Focus on Content Marketing
The easiest way to get the word out of your business in Dubai is to stay focused on content marketing. It is a strategic approach to creating and distributing valuable content to the relevant audience. In other words, good quality content is written to make a user more informed and aware of what your business has to offer.
Hadn’t it been for content marketing, many businesses in Dubai would have never seen the light of the day. Content marketing has incredible benefits for a website. It is used to generate leads, improve leadership and drive sales. Create a content blog, as blogging is one of the easiest ways to make the most out of this strategy. We recommend you work with Kamil Web Solutions, one of the leading digital marketing agencies in Dubai. Their experts will understand the need of your brand and give it a voice.
- Nurture Relationships With a Newsletter
Email marketing sounds old, yet it is one of the easiest ways to foster strong relationships with your clients. Especially in Dubai, you have to go the extra mile to develop cordial ties with the customers. When you build an email list and improve the bond with subscribers, you can communicate with a larger audience.
You can even email them personally with their names in the text to give an amazing experience. Create a sign-up campaign and post it on your website. Ensure that your visitors sign up, so you can send them newsletters for free. Lead magnets are the best way to grab email addresses and build healthy relationships with potential customers.
- Invest in Paid Advertising
Marketing your business in Dubai is more than just promoting it over social media. Using paid advertising will help create a space for your brand in the market. We recommend you set a budget and stick to it. This will help you reach out to more customers and even the target audience effectively.
However, you should know the best mediums worth spending money on. And you should have a clear understanding of the right platforms. See and test if they are the best for your business in Dubai. For example, if you want to invest in a PPC campaign, you need to test the campaign with a minimal budget to check the results.
- Attend Business Networking Events
The UAE is the biggest hub for entrepreneurs and businesses from across the globe. So if you’re looking to market your business in Dubai, attending business networking events is the easiest way to achieve your goals. You will meet like-minded people from all walks of life.
And you will also come across people that are relevant to your business. You will also gain insight into Dubai’s business life. But not every business event is worth being a part of. You need to do your homework before attending an event like this. This will help you determine the right type of event that has to be attended.
- Ask For Referrals
Out of all the amazing ways to market your business in Dubai, seeking referrals is an easy way out. A referral is when a friend or a relative recommends your brand to people in their social circle. This Is also known as word of mouth or online reviews. There are various benefits of referrals. First of all, it costs absolutely nothing.
Since your friends will be thrilled to see you starting a business in Dubai, they will likely spread the word for free. If you already have a few customers, ask them to review your product or service. These positive reviews can then be posted on your official website.
It’s best if you ask your customers to record a video review and send it to you. The Video can later be edited by an expert from your digital marketing team. You can even send a link to this video in the newsletter to the prospective customers through email.