The IPR Department at Dubai Customs organized a virtual meeting with representatives from the American Embassy as part of their efforts to improve cooperation with foreign diplomatic missions on the protection of intellectual property rights.
The meeting covered crucial tactics and approaches to combat piracy and counterfeiting. The purpose of the gathering was to discuss important strategies for thwarting fraud, and design anti-piracy measureslike recycling fake goods.
Dubai Customs was represented at the meeting by Maryam Al Muahiri, Head of External Relations Sections, and Khulood Al Housani, Education and Awareness Officer.
A number of businesses connected to the embassy’s commerce attaché, as well as Bruce Elsourth, the technology attaché, were present and seeking to grow their business in the emirate.
The meeting’s high point was cooperation to combat counterfeiting. This also covers the reuse of fake items.
Bruce Elsourth expressed his admiration for Dubai Customs’ significant efforts to safeguard intellectual property and stated that American diplomatic missions were very interested in working with the government department on this issue.
Working with businesses connected to the trade attaché to safeguard their brands from imitation is part of cooperating with diplomatic missions. The IPR Department recycled 2.112 million counterfeit items for 221 trademarks in 2021, and it arbitrated 390 IP disputes with an estimated value of Dh14.8 million.