What is my business without marketing? Where will my business go without marketing? How will my business perform without marketing? How will I grow my business without marketing? What is the best strategy for marketing personal training services effectively?
These are some of the questions you should be asking if you want to take your personal training business beyond its current position. Overlooking the importance of marketing is very easy. However, spreading the word about your business is crucial, especially when you have a unique selling point that you want people to understand.
This article will help you understand why you should give your training marketing services the highest priority, alongside good services and an excellent selling point.
Every business needs marketing services. Especially personal training. Otherwise, you will find it very difficult to penetrate your target customer market. Marketing allows you to communicate your business message across multiple clients. You can sensitize your target customers and establish yourself as a brand providing the fitness services they desire.
Without marketing, your clients will not know who you are, what you can do for them, or where they can find you.
Many personal trainers provide their services at multiple locations. In some cases, clients may follow their trainer to a local gym, or personal home, or the trainer may go to the client’s house for private sessions.
The personalized interaction approach involved in personal training business services requires a transparent and effective marketing strategy. Your clients will have to know you and your services very well for them to feel comfortable having you over at their premises. The same goes for them coming to your venue for private sessions.
You must establish your training expertise, experience, and industry knowledge, through proper marketing channels.
Marketing, when done right, can make you reap tremendous benefits. One good marketing strategy will have your business aging in dog years. Some of the advantages of personal training marketing services include:
One. Familiarity and Recognition: People like to do business with people or enterprises they know. Or at least a brand they feel like they know. It’s very difficult for people to trust you if there is no prior knowledge of your existence or services. Marketing allows you to introduce yourself to your clients and make sure that your services are appearing before people that need them and are looking for them.
The more people you have viewing your business as a solution to their fitness problems, the better your chances of growing your business. It becomes easier to sell to people who already know what you are offering. You need marketing services to establish and highlight your unique selling point.
Two. Increased Retention: How do successful businesses ensure that their customers come and stay with you forever? By providing the best services they can ever find. Don’t just sell yourself with elegance. Ensure that your marketing strategy is aligned with your service delivery. Don’t just sell dreams. Sell effective solutions that are relevant to everyday life.
You may have a good marketing scheme, but if your business fails to live up to the dream you sell your clients, the higher your chances of losing all your clients. Including those, you could have acquired through exceptional services.
Marketing helps you build retention by reminding your clients about the amazing experience and services you offer.
Three. Brand Outreach: You may offer the best personal training services in the neighborhood. But, it’s all worthless if you have no means of letting the community know about your services. Also, you can’t manage to go knocking on everyone’s doors to let them know about your services.
Thanks to the digital revolution, you can spread the word about your business without walking around with a laptop bag full of pamphlets and mini-magazines about your personal training services.
Four. Establishment of Brand Authority
Personal training marketing provides an effective channel to showcase your industry prowess. You can use various marketing channels like blogs and other social pages to help clients find solutions to their fitness problems and establish yourself as an industry expert in your field.
Marketing is one thing. Marketing correctly is another. Marketing done right is what you should aim for. Depending on your business model and service delivery options, there are many ways you can organize and execute your marketing strategy.
Follow these steps if you want to establish a marketing blueprint that works for your business and your customers:
- Make sure you’re the best at what you do: Before you can tell anyone what you do, you should first sharpen the skills required to deliver your services. You must have theoretical and practical knowledge.
Not having the knowledge to back your claims of expertise is not an excuse. Especially now that you can enroll in fitness training programs and get certified as a personal trainer or nutritionist.
Personal trainers deal with different clients who come with different needs and levels of fragility. Therefore, as a personal trainer, you should make an effort to get a certification in fitness coaching and nutrition. You’ll thank yourself later. This will also help you specialize in your fitness program of choice.
- Establish a Digital Presence: How many businesses do you see flourishing without a digital footprint? Exactly!
Make sure to build some nice social media profiles to display on different channels. You must review the platforms that your customers and target customers frequently use and establish a presence there. This will help you roll out effective marketing strategies on the right platforms.
You can make a Facebook page and group to build a fitness community that promotes continuous engagement. You can operate your social pages as an individual or as a business. It depends on how you choose to establish your relationship with clients.
Digital channels enhance coach-client relations by allowing real-time communication through instant messaging. You can also share daily fitness tips and routine templates for quick access.
- Educate The Masses: “There is no knowledge that comes without power.” Sounds familiar?
The above quote is true in that the more knowledge you can showcase, the more power you have over the client’s decision to choose and stay with you, instead of leaving with your competition.
How do you show your clients that you are the expert they have been looking for?
People will only trust and work with you when they are confident that you know what you are doing and that you can provide the best solution for their current and ongoing needs. This means that your clients will expect you to have all the answers to their questions.
You should be able to explain to them what you have them doing. You should professionally guide them, showing your deep understanding of nutrition and muscle development.
You can build a personal training knowledge hub and blog to educate people on personal training and showcase your expertise. This also provides a channel for remote training services and more exclusive sessions.
You can also upload videos and demos of different exercises that develop different parts of the body for your clients to watch and practice at their homes.
- Be Reachable and Well-Organized: You may find yourself getting swamped and having challenges keeping up with time. This is a trap that creeps up behind you and destroys many unsuspecting individuals.
Organize your personal training services in a seamless manner that respects your time and the time of your clients. Be there when you say you will be there. Leave when you have to leave and avoid wasting time with clients.
You should integrate a weekly calendar to allow clients to schedule sessions or reschedule without any confusion. You must also leave some time in-between sessions to help you prepare for the next client. Especially when you have to switch venues for different clients.
- Modernize Your Infrastructure: The world has gone digital and so should you if you want to remain competitive and relevant. Almost all your clients have at least one digital device that can run multiple applications and access the internet. This gives you multiple options for social media community building.
You can also have your clients download an app (either designed by you or bought off the market) to help you create a chatroom and a mechanism to share dashboard progress. This allows you to personalize the services you provide to each client.
You can create personalized workout schedules and eating plans which you can implement and monitor through the application.
The first thing you will want to do is establish your deep knowledge of personal training. This includes understanding how to develop different sets of muscles, how to assign meals to clients for different nutritional goals
Use technology to your advantage. You don’t have to forget about your clients the moment your session finishes.
You should make use of personal training applications to ensure that your personal training notes and routine templates remain with your client throughout. Fitness app also give you an integrated database containing your client’s fitness metrics and training plans and roadmap.